Ban on the metaphysics track, employees of large companies are implicated in the investigation.

In the past two years, the "Chinese traditional culture craze" has become extremely popular online, with reports that a traditional culture IP account with 50,000 followers can generate 9 million in revenue in just one month, which is quite a silent way to make a fortune. However, it seems that the traditional culture and metaphysics sector is approaching its end.

Starting from April this year, a certain online organization began to crack down severely on the "National Study Track" and launched a three-month special action called "Clear and Bright: Rectifying Malicious Marketing Chaos in the Short Video Field," resulting in the banning of a large number of accounts that falsely claimed to "inherit national studies" while selling courses at high prices or even committing fraud.

In June, Xinhua News Agency reported the results of the crackdown, including the legal ban on several accounts such as "Easy Learning of National Studies Culture" and "Dao Hidden Consulting". Whether on video platforms like Douyin and Kuaishou or third-party platforms, the national studies and metaphysics sector has almost been completely wiped out.

Although three months have passed, the regulatory efforts by the relevant authorities have not weakened. It is reported that this rectification not only involves the accounts themselves but also implicates many major Internet companies.

Recently, it has been exclusively learned from major companies that in the past few days, enterprises have banned customer acquisition links in the metaphysics sector. Employees from two leading internet companies have also been taken away to assist with investigations related to these cases.

It is evident that the determination of the relevant departments to crack down on the "national studies track" is quite strong this time; it is not just a simple matter of banning accounts, but those seriously involved may even face imprisonment.